sober stands for no-nonsense minimalism and focus on the important in the area of body care for men. This is not only an expression of the purist design concept “made in Berlin”, it is also part of sober’s clean care philosophy with which sober does not use any harmful or superfluous additives in its products. This, along with sober’s back-to-nature orientation, became the leitmotif of the marketing concept and packaging design for the sober men’s care line.
